We are relatively new (product < 1 yr) , I fear a strong digital footprint is the area we are yet to break through from a credibility perspective. Not my strong suit so relying on others for execution whilst feeling that traction here will define / shape investor and retail buy-in.
Bringing on a creative talent into the founding team to drive content strategy. Creative less incentivized to work for equity where the company is not yet funded well, which creates the chicken vs. the egg on a digital content perspective.
Being confident in measuring progress beyond the externally validated metrics and inspiring the team around the traction that is not yet tangible. Being able to find true traction measures beyond revenue.
Shifting from 20yrs Corporate Finance to a CPG startup in highly competitive beverage space. First time fundraising. Team consists of 2 close friends that I'm learning operate at all different speeds and measures of success. Only me full time this far.
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